Picture Fitzrovia

(640 Reviews)
110 Great Portland Street, London, W1W 6PQ
British, Gourmet
A la carte menu

Top offer

Star Deal - 6-course tasting menu & a cocktail £35 per person

Available lunch & dinner Mon-Sat (Thu-Sat until 18:45 & then from 20:15) until 30 October 2019, subject to availability. Dishes from a set menu & subject to change. Includes VAT, excludes service.


Main course: £14
Food spend: £28

Opening hours

Monday to Saturday: 12:00 - 14:30 & 18:00 - 22:30

Restaurant description

A rustic neighbourhood restaurant, Picture Fitzrovia was awarded a 2014 Bib Gourmand for exceptional value for money by the prestigious Michelin Guide. Described as 'exceptionally good' by restaurant critic Jay Rayner, Picture offers tantalising plates alongside inventive cocktails.

In the quirky interior of the Picture restaurant in London, diners are recommended to select a meat, fish and vegetable small plate. Grilled tenderstem broccoli and slow-baked aubergine with Indian spices can be enjoyed with lightly-cured Scottish salmon, avocado and crème fraiche, and crispy pork cheek with celery, apple and hazelnuts.

Guests can choose to eat at the unusual Picture bar, which is constructed from reclaimed parquet flooring, while a 6-course tasting menu showcases some of the finest options on offer at this quirky London restaurant. Original cocktail recipes include refreshing grapefruit and basil martini and tangy aperol and orange sour.

Passionate about its local surroundings, Picture offers neighbourhood discount cards to Fitzrovia and Marylebone residents and local businesses. It is a 5-minute walk from Oxford Circus Tube Station.

Dishes displayed on a la carte menus are representative of the type of food available at the restaurant.

Customer reviews for Picture Fitzrovia
(based on 640 reviews)

of diners recommend this restaurant

  • Food
  • Drinks
  • Ambience
  • Service
  • Value
  • Location

Recommended for

  • afternoon tea (5)
  • al fresco (5)
  • breakfast (1)
  • business (131)
  • child friendly (8)
  • dinner (514)
  • entertainment (45)
  • large parties (80)
  • lunch (270)
  • luxury (74)
  • private dining (82)
  • romantic (219)
  • trendy (244)
  • value (217)
  • By Ellen C from Oslo
    6 September 2019

    Delicious dishes which were also pleasant to look at. Attentive service.

  • By Gaynar S from London
    28 August 2019

    Very good from start to finish,warm welcome v good service they even let us swap the cocktail for a glass of wine.The 6 course menu was all to liking would certainly visit again if the offer was still available.

  • By Derek N from Watford
    30 July 2019

    A quality evening; the six course taster menu was superb and the staff were very friendly helpful and attentive without being intrusive.

  • By David A from Brighton
    30 May 2019

    My friend and I couldn't fault our experience....Nice welcome,knowledgeable and friendly service and delicious food....We had the six course tasting menu and it all was delicious.....from the bread right through to dessert.....Excellent value too....

  • By Linda M from London
    17 May 2019

    Excellennt. We all enjoyed the almost every dish of our meal very much.

  • By Jane M from LONDON
    13 May 2019

    Delicious food, lovingly prepared and knowledgeable staff makes this one of my favourite restaurants in the city. Plus, it’s possible to hear each other talk!

  • By Jon V from London
    9 May 2019

    Super small dish tasting menu. Exceptionally tasty. Nice light space and pleasant staff.

  • By Carolyn S from London
    26 April 2019

    Really great to come back to Picture, this was our third visit and it didn't disappoint. This time we were early to sample more of the inventive cocktail menu. The Chef's tasting menu was delicious and the service was attentive and prompt but not bothersome.

  • By Thomas W from London
    26 April 2019

    Fantastic meal. My second time there. By far the best value meals I have had in London. Very nice and friendly place. Efficient service. Amazing food. Great atmosphere. I would like to go every month!!!

  • By Marion P from London
    17 April 2019

    We had the 6 course tasting menu which was very nice. I also had the wine flight which complimented the dishes very well. The staff were very helpful including charging my phone as the battery had died. As me and my husband were celebrating our birthdays the desert came with candles and a card. My favourite dish was the smoked haddock brandade with a crispy egg although the beef was a close second.

Restaurant Location Map
Picture Fitzrovia
110 Great Portland Street, London, W1W 6PQ

Available offers

  • Star Deal - 6-course tasting menu & a cocktail £35 per person
  • Chef's Choice Menu - Five courses selected by the chef with a seasonal cocktail on arrival for £35"

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