map placeholder

Picture Fitzrovia

110 Great Portland Street, London, W1W 6PQ +44 2081281548

(((() British
  •  - London
  •  - London
  •  - London
  •  - London
  •  - London
  •  - London
  •  - London
  •  - London
  •  - London
  •  - London
Main course: £14
Food spend: £28
Opening hours
Monday to Saturday: 12:00 - 14:30 & 18:00 - 22:30

Great food, good wine, great service. We had the 5 course tasting menu. Excellent, good value and a most enjoyable meal

Julian Lyon 26 November 2017
from London

View all 565 reviews

A rustic neighbourhood restaurant, Picture Fitzrovia was awarded a 2014 Bib Gourmand for exceptional value for money by the prestigious Michelin Guide. Described as 'exceptionally good' by restaurant critic Jay Rayner, Picture offers tantalising small plates alongside inventive cocktails.

In the quirky interior of the Picture restaurant in London, diners are recommended to select a meat, fish and vegetable small plate. Grilled tenderstem broccoli and slow-baked aubergine with Indian spices can be enjoyed with lightly-cured Scottish salmon, avocado and crème fraiche, and crispy pork cheek with celery, apple and hazelnuts.

Guests can choose to eat at the unusual Picture bar, which is constructed from reclaimed parquet flooring, while a 6-course tasting menu showcases some of the finest options on offer at this quirky London restaurant. Original cocktail recipes include refreshing grapefruit and basil martini and tangy aperol and orange sour.

Passionate about its local surroundings, Picture offers neighbourhood discount cards to Fitzrovia and Marylebone residents and local businesses. It is a 5-minute walk from Oxford Circus Tube Station.

Picture Fitzrovia

110 Great Portland Street, London, W1W 6PQ

Contact +44 2076377892
Reservations +44 2081281548

Make a booking

See all restaurants in London

See all restaurants in West End of London

Customer reviews for Picture Fitzrovia

4.6 (((() (based on 565 reviews)
96% of diners recommend this restaurant
  • Food (((()
  • Value (((()
  • Ambience (((()
  • Location (((()
  • Service (((()
  • Drinks (((()

Recommended for

  • dinner (453)
  • lunch (230)
  • trendy (219)
  • romantic (190)
  • value (187)
  • business (117)
  • large parties (77)
  • private dining (73)
  • luxury (59)
  • entertainment (41)
  • child friendly (7)
  • afternoon tea (5)
  • al fresco (5)
  • breakfast (1)
  • ((((( 27 November 2017 by Gonzyo from London

    Had the 5-course chef’s choice meal and my oh my, am I still dreaming about each divine course!

    To begin with, my boyfriend and I were delighted to have complimentary game and bread included in the menu at no extra cost. The vegetable soup was absolutely delicious, as well as the beetroot and goat’s cheese salad. The crispy pork was just sumptuous and the texture and flavour of the beef was excellent, to say the least. Great quality wine and the pear bellini that was included in the menu was delicious.

    The portions were small but filling - and this is coming from a girl with a big appetite, trust me! The restaurant brought out a candle and even a handwritten card for my boyfriend as it was his birthday. Such a lovely, personal touch!

    The speed with which the courses came out was perfect - not too long in between courses but also not too little time. We didn’t at all feel pressured for time. The service was excellent - all the waiters and waitresses that we interacted with had brilliant manners and fantastic attitudes towards us.

    The interior of the restaurant was more cosy and intimate than luxe and fancy but it was still a wonderful, refined experience. Thank you Picture Fitzrovia! I’ll definitely be seeing you again.

  • ((((( 26 November 2017 by Julian Lyon from London

    Great food, good wine, great service. We had the 5 course tasting menu. Excellent, good value and a most enjoyable meal

  • ((((( 14 November 2017 by Lisa Sewell from London

    Fantastic evening spent there. Food was amazing

  • ((((* 25 October 2017 by Mark Gaze from London

    This is an unusual restaurant with an exciting menu. There was a choice between a multi-course set tasting menu, or an a-la-carte offering. The staff were friendly and courteous, although there were one or two misunderstandings, probably caused by language difficulties.

  • (((** 1 September 2017 by Vere Peters o from London

    I thought the menu was a little limited and the portions a little small. Service was friendly.

  • ((((( 14 July 2017 by Denis Kirtley from London

    Busy restaurant with attentive friendly service. Light and airy feel possibly due to roof light.
    Food excellent, 6 course tasting menu. Though it was the simplest the chilled asparagus soup was very good.
    Couldn't fault any aspect of the meal.

  • ((((( 28 June 2017 by Alan Bartlett from London

    Pleasant environment, music unobtrusive and interesting.
    We had the tasting menu, pretty much faultless and we added a chees course.
    Cocktails was very good as was the wine. Great service and great value.

  • (((** 25 June 2017 by Ove Chan from Drammen

    I have visited this restaurant a couple of times before and have always been super satisfied! But this time I think the food didn't taste the same...and also a bit stressful service...

  • ((((( 11 June 2017 by Nicky Brick from London

    We had a lovely evening, with attentive and smiling staff. The pork dish was especially delicious.

  • ((((( 29 May 2017 by Barry True from Rayleigh

    Liked look of the menu and were not disappointed. My Wife enjoyed the beetroot and goats curd. I loved the lamb. Service was friendly and efficient courses were full of flavour. The Cocktail (Britfizz) was top notch. We thoroughly enjoyed our lunch. Thank you

Nearly done! Please enter your details

  • Guests:
  • Date:
  • Time:
  • Menu:
Change Booking reference:

Your Contact Details

  • Name:
  • Email:
  • Phone:
* required
Please enter your first name
Please enter your last name
Please enter a valid email
Please enter a valid phone number

Please email me the latest promotions and deals from

By completing this booking, you are accepting the Terms and Conditions associated with it.


Booking confirmed

An email confirmation has been sent to

  • Guests:
  • Date:
  • Time:
  • Menu:
Change Booking reference:

Restaurant details

Book this restaurant again Close and return to restaurant


There was an error completing your booking.
This table is no longer available or cannot be booked at this time. Please search for a new table.

Nearby restaurants

Book this restaurant