Interview: 9 Top Foodie Instagrammers

FOOD-INSTAGRAMMERS-Header
Let’s be honest – we’re all a teeny bit obsessed with Instagramming our food. It’s practically second nature to spend minutes getting the ideal angle/light combination for your plate of pasta before actually eating it, and an Instagram not sprinkled liberally with candy-glazed doughnuts and rustic pizza is barely worth following.

Nothing beats drooling over the feeds of foodie Instagrammers – the social superstars with their fingers on the pulse of all things edible, stopping at nothing to ensure their plates are always picture-perfect. We caught up with 9 of the Instagrammers currently on our radar to find out what makes them tick, and to prove that you should all be following them, like, right now.

Root-_-bone Section Header

rootandbone.co.uk/

 

Who are you?

“Root + Bone magazine was cooked up in 2013, aiming to show you another side of what is one of the most exciting industries in the world. The core team consists of Steve – food photographer, Alex and Mark – designers / art-directors and Anthony – chef.”

 

Were you inspired by others or did you discover Instagram for yourself early on?

“As a photographer, Instagram was the social media channel that took my interest as soon as it launched. It trumps all the others for me. It’s simple in structure, easy to engage with and not overwhelming like a twitter feed. I took to it from it’s inception but I’ve evolved in how I use it. For the first few years I insisted that all photos needed to be snaps from my phone. It wasn’t so much about the quality of the image but the moment, that behind-the-scenes, low-fi feel […] like a photo shoot. I miss that a little. Now it’s a lot more curated and high end and so I’ve been forced to follow suit.”

 

Are there any specific types of posts that always get a lot of engagement?

“Each week we do an insta post around one of our 350 stockists, introducing our readers and followers to them. This has been really positive in terms of engagement and it’s a great way for us to give something back to the people who support our magazine by putting it in their windows and on their counters. It’s also nice to take a break from food images and include some portraiture.”

 

A lot of your photos feature and centre on raw meat – is there a reason for that?

“I find the texture, marbling, shapes and vivid colour photograph well.”

 

One of your most popular recent posts features a tumble dryer full of ramen noodles – what inspired it?

“Our Instagram used to be just pics of us out and about or behind the scenes. We’ve recently started putting up images from articles. This was for a feature we did in issue 4 where we cooked ramen noodles in a tumble dryer at a local laundromat. That was a fun day. This was a throw back post to that article.”

 

crummbs_uk Section Header

crummbs.co.uk/

Who are you?

“We showcase the latest foodie news, restaurants & bars around London, with a touch from further afield. Based in Hackney.”

 

Were you inspired by others or did you discover Instagram for yourself early on?

“We first started with personal accounts but quickly realised we needed a dedicated Crummbs account, so switched over to that. I would say we’ve found our own way through trial and error – we didn’t realise how much interacting with other accounts can help your own to grow! Also, I think our photos have gotten better with a lot of practise! Obviously Clerkenwell Boy is the biggie to take inspo from but also LondOntheInside have been very supportive and we’ve become friends IRL from that!”

 

What makes the perfect food post on Instagram?

“The best posts are the ones you just want to bite into! Make sure you know what you want to focus on and don’t be afraid to reposition plates and add props for the perfect shot.”

 

Your posts are always packed with colour – is a vibrant aesthetic something you have worked to create, or is it just coincidence?

“I would love to pretend my posts were super thought out but I just snap things I like the look of – so maybe I’m drawn to colour!”

 

Do you have to have excellent self control to wait for the perfect snap before you dive into your food?

My friends and partner have excellent self-control bless them! No, we try not to let the process of taking a picture take over. Ultimately we are there to tell our readers about the best places to eat & drink in London – it’s in no-one’s interest if the food goes cold! We’ve got the routine down to a fine art now. Haha!

london-eater Section Header
londoneater.com

Who are you?

“My name is Kang, and I have kept my blog londonEater.com going since 2008. I write about restaurants mainly in London.”

 

When did you start Instagramming food?

“In 2011 or 2012. The early days!”

 

What is it about Instagram that works so well with food content?

“I like the aggregation aspect of Instagram, especially the location tagging. For what I do, it helps to be able to see different dishes at restaurants, and how a restaurant’s cooking changes with time.”

 

A lot of your posts are taken, unsurprisingly, in London restaurants – where have you seen the most inventive presentation of food?

“I love Bonhams Restaurant. The dishes are smartly presented, minimal even. Slick cooking with wonderful clarity – a consequence of quality produce and spot-on technique.”

 

What is it about the London foodie scene that you love so much?

“It’s pretty diverse and there’s always something different to try!”

 

herfavfood Section Header

herfavfood.com

Who are you?

“I’m a London based food, restaurant and travel blogger, I love dining out in style in London via the world!”

 

Were you inspired by others or did you discover Instagram for yourself early on?

“When I first started using Instagram, I mainly used it share my travel pictures, but as Instagram grew and more food bloggers took to it, I realised that it would be a great platform for food pictures too. I was inspired in particular by another food blogger, @smile_uk whose food images always look great on Instagram and she encouraged me to have a go sharing food images too​!​”

 

What makes the perfect food post on Instagram?

“I find that flatlays have become very popular, and actually the angle works really well with food. It’s also nice when there is a short story behind the image, explained in the description; this adds another layer to the image and makes it more memorable for me.”

 

Do you have a certain range of filters that you find always make your food snaps even more enticing?

“I find that filters are not always as effective on food images, and often a more natural filter works best on image of food. I try and use subtle filters, or simply add a few changes to the images myself rather than use the standard filters in Instagram.”

 

Of all the countries you have visited, where did you find the most Instagrammable food?

“I just got back from Venice and the gelato there was incredible! Not only were the range of flavours delicious, but the assortment of colours piled onto of a classic cone always looked great! Italy has great food and although at times it can be quite rustic in its presentation, it still makes a good Instagram image!”

hungry-anja Section Header
steakandmerlot.com

Who are you?

“I love balancing healthy eats with London treats! I take photos of good looking food, create  recipes and share travel tips. When not on IG, you can probably find me at Dinerama eating brisket buns :D”

 

When did you start Instagramming food?

“When I moved to London two years ago I was Instagramming basically everything. Most of my followers at the time were my Croatian friends, so I wanted to show London to them, taking photos of parks, architecture, nightlife. I actually started to focus on food and restaurants at the end of the last year.”

 

Were you inspired by others or did you discover Instagram for yourself early on?

“I actually discovered Instagram at the beginning but nobody was using it in Croatia at that time, so it was basically my own private diary for a long time.”

 

Do you ever get tempted to eat delicious food before taking a photo for Instagram?

“Not really, only if I go to the restaurant for dinner and there is no daylight. I never take photos of food when there is no natural light.”

 

Do you intend your Instagram to be used as a guide for London restaurants?

“Yes and no. I love discovering new restaurants in London and sharing tips with my followers. On the other hand, I really love to cook so I would also like to work more on my food blog steak&merlot and create more interesting recipes, which would inspire my followers to cook at home on days when they don’t eat out.”

glasgowfoodgeek Section Header

glasgowfoodgeek.co.uk

Who are you?

“I’m Pammi, a Food blogger and Instagrammer in Glasgow. I love the food scene in the city and really enjoy exploring it, whether a cool coffee shop or swanky stylish restaurant. My Instagram account is a visual diary of my adventures through Glasgow along with the odd video review and homemade dish thrown in for good measure.”

 

What is it about Instagram that works so well with food content?

“I think food is a very visual thing, isn’t it? We do eat with our eyes after all. I think people enjoy looking at food because it is almost an interactive thing. You have a base knowledge of how certain foods should taste, so if you see a fluffy donut or a perfectly cooked steak your mind immediately conjures up that taste for you. Or maybe i’m trying to be too deep and people just enjoy drooling over FoodPorn.”

 

Are there any specific types of posts that always get a lot of engagement?

“The pictures that always get the best response are the ones that feature something we perceive as a treat – cakes, donuts, pizzas, gooey desserts or burgers. Basically all the stuff that is bad for you, but in the best way.”

 

If you could encourage more people to discover the Glasgow foodie scene using only 3 words, what would they be?

“Innovative, fun and delicious!”

 

You feature a lot in your Instagram pictures – do you prefer being in front of the camera or behind it?

“Haha selfie queen! No, in all seriousness I think as a blogger I want people to connect with me and part of that is putting myself out there, as scary as that can sometimes be. I’m not trying to be either aspirational or inspirational by posting pictures of myself, all I want people to know is that i’m real person who is truthful and honest about places I recommend, and I genuinely love the food scene in Glasgow.”

gastrogays Section Header

gastrogays.com

Who are you?

“GastroGays is a food and travel blogging duo – we are Russell Alford and Patrick Hanlon, originally from Ireland and now based in London. Blogging about our food adventures since 2013, we develop a mix of indulgent and healthy recipes, write travel features, report on food and drink trends and also have an active, engaged presence across all social media channels. Food columnists at Gay Times Magazine, we also write for the likes of GNI, BBC Good Food and Independent Travel alongside several travel titles.”

 

What is it about Instagram that works so well with food content?

“Instagram is, at the end of the day, aspirational. You’re not double-tapping on boring, banal stuff, you’re drooling over gorgeous dishes, lush scenery and beautiful modelesque people you’ve never heard of… so for food, like anything else, it pays off to have dishes that stand out. This is especially useful when dining out – your followers can go along with you. Everyone eats three (or more) meals a day, so no matter what food content you post, people will probably like it – you’re appealing to a basic instinct in people to seek and think about food. It’s almost primal… but prettiness helps along the way!”

 

What makes the perfect food post on Instagram?

“Something that grabs attention. A rainbow cronut, a flaming cocktail, a video showing how to make croissants look effortlessly easy. You only have milliseconds to hold attention before viewers keep scrolling so you have to warrant an action on their behalf, keep them looking, spur them on to comment on the picture, give them no choice but to double-tap that heart icon. A nice example is when we go to markets and try the street food there, we always like to hold up what we’ve gotten and show it with a backdrop of the market scene itself – this instantly places the picture and adds extra interest in the image than if it was just the food or drink itself. David Loftus, the incredible food and travel photographer, actually has some great tutorial videos online about styling and snapping with a smartphone – everything can be a background and anything can be a scene if you look closely. When you take Instagram seriously, you’ll always be on the look-out for unique aspects, views or textures that other people might pass right by. We always like to be creative, different and unique and despise following the crowd!”

 

You spend your time hopping between London and Dublin – how different are their foodie scenes?

“We get asked this a lot and it’s tough to compare. London has a population of 8.5 million whereas Dublin is just over 1 million, so it’s not fair to compare them when London is firmly a world capital in the food stakes. However, Dublin is very inspired by London – you’ll find the London dining trends appear in Dublin two to three years later – seemingly slow on the uptake to the untrained eye – but with that trend perfected and polished ‘round the edges to ensure it works and is sustainable in the market. I guess you could say they let the trend breathe and fall or fly in London before interpreting it for the Irish market. Dublin has transformed over the past decade into an incredibly abundant city of restaurants, cafes and bars and we really could talk for hours and hours about the best spots to try (why not hit us up in an Instagram comment or tweet, always delighted to recommend places!”

 

Do you find controlling one Instagram more difficult as a duo or do you both have the same sense of style when it comes to the pictures you post?

“It’s more a collaboration, so neither one of us really leads the direction. We post what we want when we want, it’s very natural and organic. We’ll always know if something is worthwhile Instagramming instinctively, then we’ll always consult with one another on the best shot to use and if it needs to be filtered a little to make it pop and enhance the message or story of the shot… then one of us will write the caption and the other will always double-check it and see if they can’t improve it so it’s like any duo really – if you’re on the same page and wavelength, it will all come naturally!”

london-tastin Section Header

littlejoymoments.com

 

Who are you?

“I’m a London foodie, documenting my love for food and photography, while avoiding hype places.”

 

What is it about Instagram that works so well with food content?

“Seeing food is very important! Although this can also make bad food look good…”

 

Are there any specific types of posts that always get a lot of engagement?

“Egg yolk still going quite strong, followed by some form of gooey desserts. But the local people really love to see good restaurants posted, not the hyped ones.”

 

Your Instagram has a really distinct aesthetic running through it – how do you achieve this?

“Just keep taking lots of photos and trying to find the ones that I like. If I like them, chances are my followers will too.”

 

Do you seek out places to take amazing food photos, or is every picture a surprise?

“I look for good food first, good photos come second. Although a lot of venues are focussing more and more on being photogenic and serving photogenic food these days.”

 

jackbaker Section Header

Who are you?

“Also known as MrJackBaker, I am a foodie from London who currently works on the London Underground as an engineer by night, but finds time to eat and enjoy the food London has to offer when off duty. You’ll likely see me floating around street food markets. Has a weakness for burgers and anything meaty.”

 

When did you first start Instagramming food?

I started full time ‘foodgramming’ last April, when I bought my first ever camera. Before that, I had a very personal Instagram with the odd pizza/burger shots between travel and gig photos.”

 

What makes the perfect food post on Instagram?

“The photography has to be equally as good as the food. You can alter an image or re-arrange the food but if you have a beautiful piece of food in front you and you’re shooting in great light- there’s no way of failing to create that perfect shot to get everyone’s mouths drooling! Also, if you’re sharing a rare, new find then that’s a winner too.”

 

A lot of your pictures are of street food – how important is this type of eating to you?

“I’ve always enjoyed eating street food, but even more so after I traveled around South East Asia. It’s amazing seeing the food being prepped and cooked in front of you whilst you wait, the smell of freshly cooked food, everything about it, it’s great! Plus, supporting local street food vendors in a sociable, fun setting along with reasonable prices. What’s not to love?”

 

What is your favourite area of London in terms of food?

“This is a tricky question but I’d have to say I enjoy Druid Street Market and Maltby Street Market around South. Kerb and Street Feast (obviously) around North/East/South/East. You could cut me in quarters, seriously tricky question!”

About Bookatable

Helping you discover restaurants you love - free online bookings, exclusive deals, and industry news.

Leave a Reply

Your email address will not be published. Required fields are marked *

* Please enter your comment

* Please enter your name