The age-old quandary of how to entertain the kids during the school holidays is set to return in the coming weeks. With London being a little more active than usual this summer, the pressure to embrace the city’s culture is all the more fierce in 2012. Set up by the Society of London Theatre in 1998, Kids Week is a London-based initiative designed to give children a taste of the magic and vibrancy of the theatre, but at a fraction of the cost that a family trip to the West End would usually demand.
Now in its 15th year, an impressive 38 West End shows offer kids the chance to attend the show for free when they attend with a full-paying adult. Due to Kids Week’s popularity, with an unprecedented 42,232 tickets booked in the first 24 hours, this year sees the event extended to a whole month-long extravaganza (1st – 31st August). Shows on the bill feature some of the West End’s most popular, including Matilda the Musical, The Wizard of Oz and The Tiger Who Came To Tea.
The full list of shows taking part in Kids Week are: The 39 Steps, Billy Elliot The Musical, Blood Brothers, Carousel, Chariots Of Fire, Chicago, Disney’s The Lion King, The Doctor’s Dilemma, Dreamboats and Petticoats, Ghost The Musical, Horrible Histories – Barmy Britain, Jersey Boys, Les Misérables, Mamma Mia!, Matilda the Musical, A Midsummer Night’s Dream, The Mousetrap, Nickelodeon’s Dora The Explorer, One Man Two Guvnors, The Phantom Of The Opera, Ragtime The Musical, Reduced Shakespeare Company, Rock Of Ages, Shrek The Musical, Singin’ In The Rain, Spamalot, Stomp, Sweeney Todd, The Tiger Who Came To Tea, Timon Of Athens, Thriller Live, Top Hat, War Horse, We Will Rock You, Wicked, The Wizard Of Oz, The Woman In Black and Yes, Prime Minister (all shows subject to availability; certain shows have very limited availability; age suitability guidance on the Kids Week website).
A host of West End restaurants are staging special Kids Week offers throughout August: so set yourself up before you embark on the yellow brick road, or refuel after you’ve worked up a hearty appetite from your travels with Dora The Explorer. See a list of the restaurants taking part here.